In today's highly competitive business environment, it's more important than ever for sales and marketing teams to align their efforts to achieve revenue growth, higher sales, and lower customer acquisition costs. Unfortunately, many businesses struggle with disjointed data, outdated processes, and sub-par conversion rates as according to Gartner, only 8% of B2B companies have reported alignment between their sales and marketing teams. The resulting misalignment between teams costs a whopping 1 trillion dollars per year for businesses and companies.

So, what needs to be done to ensure sales and marketing alignment is achieved?

Centralization.

Enter Microsoft's Power Platform, a suite of low-code tools and apps that enables businesses to unify their data, automate processes, and better leverage resources to improve collaboration. Within the Power Platform lies the robust and intuitive Power Apps, which is transforming the way teams work together more efficiently and effectively than ever before.   

Here are just a few ways that Power Platform can help businesses drive growth and profit by aligning their sales and marketing teams:

1. Consolidated Data Management:
   
   One of the biggest challenges facing sales and marketing teams is disparate data sources. The Power Business Intelligence (BI) enables businesses to unify their data in one place, providing a comprehensive view of customers and prospects that enables more informed decision-making and better targeting of marketing efforts.
   
   
2. Automated Workflows:
   
   With Power Automate, businesses can automate time-consuming manual processes, freeing up sales and marketing teams to focus on revenue-generating activities. For example, the tool can automate reminders, move business data between systems on a schedule, and seamlessly connect teams to large repositories of data sources and publicly available API.
   
   
3. Predictive Analytics:
   
   Power BI’s advanced analytics capabilities enable businesses to visualize trends and patterns in customer behaviour, enabling more targeted marketing efforts and more effective sales strategies. By leveraging machine learning algorithms, businesses can gain insights into which customers are most likely to convert, which products are most likely to sell, and which channels are most effective for reaching their target audience.

The benefits of sales and marketing alignment are clear: higher sales, lower customer acquisition costs, and increased revenue growth. With Microsoft's Power Platform, businesses can unlock the full potential of their sales and marketing teams, driving growth and profitability in even the most competitive markets.

If you are looking to propel your business to the next level, it’s time to invest in Vitalyst's comprehensive digital adoption and learning solutions. With this support your business can effectively align their sales and marketing teams, drive growth, and achieve long-term success in today's competitive market. Talk to a Vitalyst specialist today.

Learn more about the potential of the Microsoft Power Platform with our on-demand webinar video and unlock the tools and insights you need to transform your business processes today!